Title how to identify ideal customer profile icp

How to identify your ideal customer profile (ICP)

67e90e36a89f48e87627ed71eaec50a9
Jory MacKay
September 17, 2025

In business, it’s easy to become obsessed with an idea. Founders, leaders, and managers become convinced that they know exactly who wants their product and what they need from it. But the hard truth? They’re often wrong. Too many teams try to...

Title how to master strategic planning process

How to master the strategic planning process in 7 steps

67e90e36a89f48e87627ed71eaec50a9
Jory MacKay
July 23, 2025

Most business leaders can tell you what a strategy is, but not many can actually deliver one. In fact, a recent Forbes study shows that between 60% and 90% of business strategies fail before they even launch! The strategic planning process guides...

Title product discovery

How to do product discovery the right way (7-step plan)

67e90e36a89f48e87627ed71eaec50a9
Jory MacKay
June 11, 2025

The world’s best products simultaneously generate customer value while fulfilling their organization’s strategic objectives — but how do you strike the perfect balance? Product discovery is the process of uncovering your customer needs to identify...

Title technical debt

What is technical debt? (How to properly manage it)

67e90e36a89f48e87627ed71eaec50a9
Jory MacKay
May 28, 2025

When battling the triple constraint of time, cost, and quality, projects often opt for faster or more cost-effective solutions to get things done. One of the consequences of this choice is technical debt — issues or suboptimal code that needs to...

Title social loafing

What is social loafing? How to spot (and prevent) it

67e90e36a89f48e87627ed71eaec50a9
Jory MacKay
May 14, 2025

Social loafing is the perceived psychological phenomenon that people do less work when they’re in a group setting. Think of the classic “school project”, where one or two high-achievers do 80% of the work while the rest of the team “loaf around...