brandnooz is a portal that distributes news about products from the food industry. But that’s not all. The slogan “taste the news” is meant literally. The users of brandnooz have the opportunity to test new products free of charge, to review them and to recommend them to friends and acquaintances. This way, they can try products of tomorrow today. Thereby, manufacturers do not only obtain a recommendation based marketing campaign with the objective of authentic consumer to consumer communication, but also early information on product acceptance of individual target group segments.
Proof of concept, prototype, then relaunch
After the successful launch of brandnooz and the rapid increase in user numbers, it quickly became clear that the portal has to develop further. New ideas, the design of details, demands of users, and also the measurability of their activities – all these components could not satisfactorily be covered with the underlying CMS. For the major relaunch of the site, brandnooz made use of two tools that ensured a fast and smooth realization of the project.
Planio and Pidoco support and accelerate the planning and implementation of projects
Pidoco: Pidoco is a tool for creating graphical user interfaces (GUIs). Whit this tool, clickable wireframes can easily be designed online – without any prior installation. The usability of software can comfortably be tested using prototypes that can be generated quickly. Collaborative work, review mechanisms and intuitive drag and drop prototyping lay more than just the foundation for good websites and software products. How should the new brandnooz look like and how should the website be navigated? With Pidoco, convincing answers to these questions were found and subsequent corrections could be eliminated. In this manner, not only the design process, but also the coordination with developers and the realization were accelerated.
Planio: The management of projects can be very time-consuming, and that time is often missing in the course of the project. However, this need not be the case – because now there is Planio. The online tool for project management combines key functions that reduce the coordination efforts to a minimum and thus helps to maintain the overview. Within the Planio environment, files and compiled knowledge can be managed more easily – for example using wikis. Tasks are distributed appropriately; achievements of objectives are tracked and visually displayed. With the relaunch of brandnooz, all project participants benefited from an integrated rights management and could perfectly be involved, collaborate and communicate via the platform.
Planio and Pidoco integrated – all at a glance
In order to make the use of the two tools even more efficient for brandnooz, Pidoco was also integrated in Planio as an app via the Pidoco API. Thus all changes to Pidoco prototypes and new review discussions could be monitored at a glance within the Planio platform. Furthermore, prototype previews can be linked, viewed and discussed in the Planio wiki. New tasks were created and assigned to employees directly from the discussion. In this way, brandnooz was able to take advantage of the two tools at the same time – with success!