Leading a team through the triple-pronged crisis of a global pandemic, massive economic recession, and widespread social unrest was something I never imagined myself doing. But clearly, 2020 had different plans. The past year has been full of...
When you’re trying to grow your business it’s easy to get CATV—customer acquisition tunnel vision. Acquiring new customers is sexy. It’s exciting. And it makes you feel good because more people want what you’ve made. But what happens when those...
“But [Company X] just raised $100 million dollars!” – says everyone else in Startup World It’s every business owner’s nightmare to see the competition pull in millions of dollars in funding seemingly overnight. All of a sudden, you know you’re...
What is a knowledge base? And why do you need one? Here’s the truth: Your customers want to help themselves Self-Service Best Practices: 7 Steps to Create a Useful Knowledge Base For Your Customers 1. Start with a plan 2. Choose who your...
No matter how amazing your software or product is, someone’s going to have problems with it. That’s undeniable. And whether they’ve found a bug, need help getting their account set up, or messed something up themselves doesn’t really matter. What...
It’s probably safe to say that every company wants to grow. Yet while growth can come from wildly different sources, they all share one quality: Without a solid strategy, you’re going to spend a lot of time spinning your wheels and not getting...
What happens when a new user signs up for your product? If you’re like most companies, you might send out a few half-hearted emails or give a quick ‘tip tour’ the first time they log in. But other than that, you think the tool speaks for itself...
Now more than ever, it’s clear that the defining driver of the online economy is personal data. Giants like Facebook and Google have built billion-dollar businesses on knowing what you want to see and giving advertisers access to that information...
You’ve got a great product. You’ve beat the odds, listened to your users, planned a killer product launch, and have thousands of potential customers clamoring to get their hands on your latest thing. Then all of a sudden, Jeff from sales stands...
Cloud apps are indispensable tools today, as they allow you to take your work everywhere there’s an internet connection and to free up space on your computer’s hard drives. When teams are working on the same project (or ones that influence each...