At the atomic level, a company is a collection of processes that come together to produce products, services, and customer interactions. But as staff change roles and technology evolves, processes can quickly become out of date, leaving you unable...
Most business leaders can tell you what a strategy is, but not many can actually deliver one. In fact, a recent Forbes study shows that between 60% and 90% of business strategies fail before they even launch! The strategic planning process guides...
The world’s best products simultaneously generate customer value while fulfilling their organization’s strategic objectives — but how do you strike the perfect balance? Product discovery is the process of uncovering your customer needs to identify...
Decision-making is highly inefficient. A recent McKinsey study found that 61% of business leaders confessed that their decision-making process was slowing them down, leaving them unable to take the quick action required to drive their organizations...
You can build the best product in the world, but without a solid customer acquisition strategy (and the right team to pull it off), no one will ever use it. But customer acquisition isn’t just about getting users for your product — it can be life...
Whether it’s projects, products, or even whole companies, initiatives fail if they don’t properly address users’ needs. Fully understanding customer demand, the broader market, and the competitor landscape is vital to ensure you don’t fail - and...
While there’s no “perfect way” to lead a team, data shows that many leaders are still doing it wrong. A recent study by global leadership consulting firm DDI found that only 40% of companies believe they have great leaders, and only 32% trust...
In the era of hybrid work, managing your productivity and mental well-being has never been more important. But while many people believe they get more work done away from the office, a recent study by the National Bureau of Economic Research found...
Employee engagement is at an all-time low. According to the latest Gallup research, less than ⅓ of employees say they’re actively engaged in their work. While the percentage of people actively disengaged from work (i.e., doing the bare minimum...
According to CB Insights, more than ⅓ of all businesses fail for the same reason: there’s no market need for their products. While it may sound like common sense to make sure people actually want what you’re building, project and product teams...